Start by knowing your audience and creating buyer personas to help guide you in developing educational content to share on Pinterest.ĭesign your content for Pinterest with the goal of driving more traffic to your website, increasing conversions, and boosting your online sales. You can do this by designing content for Pins in the form of tutorials, how-to articles and videos, interactive infographics, and other types linking to educational content. Focus on Educating CustomersĪs mentioned previously, Pinterest is the prime platform for users to find new products and services and find answers to their questions.Īs such, a focus on educating your customers and potential customers will be a beneficial approach. Here are 6 tips for making that strategy the best it can be. Pinterest requires and deserves its own unique marketing strategy. If expanding your reach beyond your current audience is a goal, then you’ll want to measure the number of impressions.įor those with a focus on increasing the number of sales, link clicks will provide a valuable clue to whether content shared on Pinterest is being effective. If your focus is on raising brand awareness, the number of engagements or saves may be most important. The weight you place on any of these measurements will depend on your marketing strategy and what is most important to you. EngagementĮngagement is a measurement of how much user interaction your Pins generate. The higher the amount of saves, the more valuable your content appears to be, creating higher brand awareness. Saves are the amount of saves your pins receive by Pinterest users. These are a great way to measure your ROI. Link Clicks will alert you to how many times the Pinterest users clicked on a linked Pin and made it all the way through to your site. It is also a good indicator of just how interesting your Pin is to targeted audiences. Usually, this closeup action occurs when the user is intrigued by the visual or the content shared. CloseupsĬloseups on Pinterest measure the number of times a user clicks or taps on your Pin so they can gain a zoomed-in view of it. They can also show you any existing patterns and alert you to trends. These impressions can show you if you are expanding your reach. These appearances may be in their Home Feeds, through a different user’s boards, or in search results. Impressions provide the number of times your Pins appear in front of the Pinterest users. Some of the most beneficial objectives and KPIs for Pinterest include the following.
When it comes to devising a social media marketing strategy for Pinterest, much will depend on what your overall objectives are and what Key Performance Indicators (KPs) you wish to measure.
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